yari schoemaker
Tradebee is a company that bridges the gap between entrepreneurs and intercontinental export. For them, I have designed a suitable logo.
First, I experimented with hexagonal shapes to reference the 'bee' in Tradebee, drawing on the association with bees. I designed these concepts with varying levels of complexity. Additionally, I created several design concepts for the wordmark.
Ultimately, I opted for the fully horizontal wordmark. Then, I continued experimenting with the hexagonal shapes, focusing on a minimalist design approach.
In the final stages, I settled on the logos at the top and also included golden variants with a different typography. This was done to provide the client with more options.
In the end, we concluded that the gold-black version best aligns with Tradebee's vision. The hexagonal shapes fit together seamlessly, despite being different sizes and colors. The same applies to the typography.
I have also created examples of how Tradebee's brand identity can be enriched with the logo. Immediate recognizability is achieved, and it can be used as a basis for other aspects of the brand identity.
