yari schoemaker
In this project, the collaboration between the food and beverage company Stad&Vat and the café De Zwarte Olifant takes center stage. Stad&Vat was creating a new whiskey liqueur exclusively available at De Zwarte Olifant, and the objective of this project was to name it and effectively promote it.
In the concept board I created for this project, all design guidelines have been established, including color choice, typography, and imagery. Through calm yet clear typography and warm colors reflecting the pleasant atmosphere of De Zwarte Olifant, this served as an effective reference point during the design process.
For the front label of the new whiskey liqueur, I came up with the name 'Black and Beautiful.' This name subtly references the name of the café. The label follows the same design guidelines as the rest of the Stad&Vat front labels.
I divided the back label into three sections to emphasize the subdivision of information and give the label the shape of a barrel. Additionally, Stad&Vat needed a clear, simplistic explanation of their production process. I achieved this by providing an explanation accompanied by three illustrations.
For the billboard poster of this project, I emphasized the new whiskey liqueur by prominently featuring it, along with text in an angled panel next to it. To further enhance the image, I placed the logo of De Zwarte Olifant in another angled panel, similar to that of Stad&Vat. Both panels are transparent, allowing the warm background to show through, establishing a direct connection between the two.
Lastly, I designed the Stad&Vat app, optimizing the content of their website for mobile use. I fully applied their branding to maintain visual coherence. Additionally, it includes a product page featuring the latest whiskey liqueur, ensuring that customers don't overlook it.
